2023 is behind us and marked another eventful year in the casino world. We had the pleasure of getting to know lots of new games and casino, and saw the casino product get even better in a number of areas. Now that 2024 is finally here, we’ve taken a closer look at what we think will be the biggest trends in the year ahead.
The crypto will roll on
2023 was probably the biggest crypto year for casinos so far. Although we don’t have data to confirm this, there was clearly a shift among the players in a positive direction. The explosive growth in new crypto casinos also confirms this. As many more people have discovered crypto as a way to invest money, the link to being able to use the coins in a casino has also become more attractive.
We at Norsk Gambling believe that this trend will become even stronger in 2024. As cryptocurrencies like Bitcoin and Ethereum continue to convince skeptics in the financial markets, even more people will invest in crypto. Many of these are already loyal casino players and will choose to find their way to the many crypto casinos out there. As casinos continue to bet on crypto, the ripple effects are huge.
Bonuses will become even more personalized
2023 was also the big year for AI or artificial intelligence. With new and better AI technology, many companies have started to look at how they can make their product even better. Several casinos have already started the journey and by 2024, many others will be jumping on the AI bandwagon. One of the areas we’ll be looking at is a more personalized casino offering, including bonuses.
The average Norwegian casino holds a huge amount of data about its customers. Which bonuses they like and which games they spend their time on. The problem so far is that they haven’t been able to find effective ways to use this data. Until now. Because with AI, this data can easily be systematized and provide casinos with insights that they can use for something valuable. As a result, they can tailor their offerings to each and every player and provide a completely personalized experience. It will be a big step forward.
Hundreds of new games will emerge
Interest in casino games is greater than ever before. New players continue to arrive and maintain the industry’s willingness to keep investing. Hungry game makers hoping to grab a bigger slice of the growing pie will result in the pace of news continuing as never before. It will also gain further momentum as new game manufacturers begin to invest.
2024 may well result in hundreds of new slot machines and other casino games. Big game companies like NetEnt and Microgaming can easily end up with dozens of them. Companies of their caliber tend to have launch plans that offer a couple of new slots every single month. With well over a hundred game manufacturers in the game, it goes without saying that the volumes can be large. Buckle up and look forward to another year of exciting news!
